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Founder/Publisher of Tendu
Magazine
Tasha Norman is the founder/publisher
of Tendu Magazine, a free quarterly NYC Fitness and Wellness
publication. Tendu Magazine also organizes and produces various
Wellness and Fitness events throughout New York City.
Tasha is a graduate of Williams College with a degree in English.
She toured the world as a professional dancer from the age
of 9 to 18 and was a competition level Gymnast at the age
of 11. In the early 90âs Tasha joined the broadcast department
of Young & Rubicam, NY and, over the years, has produced commercials,
videos and short films. Within Y&R Advertising, Tasha co-founded
the ãUrban Reality Groupä, a strategic marketing swat team
that specialized in creating advertising/marketing/creative
strategies for the urban consumer. She also produced and directed
ãWhat is Urbanä, a short film documenting the lifestyles and
attitudes of the multicultural urban youth in New York City.
In 2005 Tendu Magazine celebrates Fitness and Wellness in
NYC by (1) Honoring three of New York Cityâs top fitness professionals
- Pilates legend Romana Kryzanowska, African Dancer Djoniba
Mouflet, and Hip Hop expert Brian Green - at the ECA World
Fitness Conference, in NYC (March 11-13); (2) Creating the
first ãWellness and Fitness Information/Resource Centerä for
the Live Well New York Expo at the Jacob Javits Center (April
23-24); and (3) Organizing New York Cityâs National Dance
Week (April 22-May1) featuring the New Yorkâs famed Rockettes
and Choreographer Frank Hatchett.
Some of Tashaâs projects have included: Tendu Magazine's first
annual all-day "Wellness Indulgence Festival" in July, 2004
at Union Square Park in New York City which received enormous
media attention and coverage in The New York Times, New York
Daily News, New York Post, Newsday, New York Sun, Metro, Am-New
York and others, and also attracted a visit from NY Congressman
Charles Rangel and good wishes from Senator Hillary Rodham
Clinton. Teaming up with award winning writer and director
Kelly Scott to co-produce ãEcho Park: The Hip-Hop Musicalä
which played to sold-out audiences at the Apollo theatre.
Being Executive Producer of "Still Moving", a documentary
illustrating the challenges faced by a Lower Manhattan modern
dance studio during and after 9/11.
Tasha is an ideation specialist, using brainstorming and insights
to develop creative ideas, and a branding expert as well as
a fitness and wellness enthusiast, a combination that has
many consumer-based businesses taking her advice on marketing
strategies. Tashaâs insight and information on fitness and
wellness is fast becoming a trusted resource. ãI love to do
research and to be the tester on anything in the fitness and
wellness world. I have a lot of experience and knowledge in
fitness and wellness, so Iâm very demanding. Unfortunately,
a lot of what people think will work for them, doesnât, for
a variety of reasons. My mission is to find out what products,
techniques and/or services really work and to tell everyone
about them, so consumers can make good choices and not waste
time or money."
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